Technology
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Getting the Media 411 From CMSWire’s Dom Nicastro
Abby Nelson
June 23, 2025
Communications Strategy, Company News, Media Relations, Retail, Technology
Announcing the Retail Tech PR Handbook: 3 Key Takeaways
Jeff Ketner
September 27, 2022
Retail technology is evolving at at an increasingly rapid pace, […]
Analyst Relations, Retail, Technology
From Electric Cars to Customer Journeys: Talking Retail with IHL’s Jerry Sheldon
Jeff Ketner
June 21, 2022
Electric cars have the potential to impact nearly every retail vertical.
Retail, Technology, Video
Direct-to-Avatar (D2A): Retailers, Are You Ready for It?
Catherine Seeds
May 17, 2022
According to our president Catherine Seeds, one of the best […]
Retail, Technology, Video
Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits
Catherine Seeds
March 22, 2022
Today we are digging into a topic that I find […]
Communications Strategy, Media Relations, Retail, Technology
Why to Hire a Retail Tech PR Agency
Adrienne Newcomb
January 11, 2022
When speaking with prospects and new clients in the retail […]
Retail, Technology
Why Retailers Must Create a Great Associate Experience—and How We Can All Help
Jeff Ketner
December 14, 2021
As I write this, the retail industry is in the […]
Retail, Technology
“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
Jenny Bradford
October 26, 2021
As someone who never considered herself a “tech nerd” before […]
Analyst Relations, Media Relations, Retail, Technology
Retail’s Big Opportunity Is Grocery Tech: How Communications Can Support Market Leadership
Jeff Ketner
July 27, 2021
Grocery continues to be the healthiest, most rapidly changing segment […]
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