Technology

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Getting the Media 411 From CMSWire’s Dom Nicastro

Abby Nelson

June 23, 2025

Dom with his dog, Mack
spatial computing in retail

Retail, Technology, Video

Spatial Computing – The Next Big Thing in Retai?

Catherine Seeds

July 16, 2024

In her latest audio blog, our president and CEO shares […]

ai retail tech pr

Communications Strategy, Media Relations, Retail, Technology

AI and Retail Tech PR: Three Things to Remember

Jeff Ketner

June 11, 2024

It’s hard to believe that today’s AI revolution started only […]

2024 retail tech trends

Media Relations, Retail, Technology

AI Upended the Retail Tech Landscape in 2023. What’s Ahead in 2024?

Jeff Ketner

January 9, 2024

AI’s breakthrough year in 2023 was the retail technology equivalent […]

interview dan, chain store age

Media Relations, Retail, Technology

Getting the Inside Scoop With Dan Berthiaume, Retail Expert and Senior Editor of Technology

Catherine Seeds

November 6, 2023

I think we can all agree that the retail tech […]

speaking awards retail tech pr

Communications Strategy, Technology

3 Reasons Why Speaking and Awards Should Be Part of Your PR Strategy

Jeff Ketner

July 11, 2023

Texans love their H-E-B. The beloved grocer was recently named […]

domain diaries

Retail, Technology, Video

Domain Diaries: My Day With In-Store Technologies

Catherine Seeds

June 6, 2023

In her latest audio blog, our president and CEO recaps […]

subscription box trend

Retail, Technology, Video

Subscription Boxes – In or Out?

Catherine Seeds

March 7, 2023

As I type this, the weather is a beautiful 83 […]

interview-jackie-trebilcock-nyftl

Retail, Technology

A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab

Catherine Seeds

January 10, 2023

I don't know about y'all, but after spending months at […]

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