Insights and Perspectives

Hawke Media has acquired Ketner Group, the 35-year-old B2B technology communications agency now rebranding as Aster Agency. Read the full announcement: what the acquisition means for clients and the expanded capabilities now behind the team.

Ketner Group is now Aster Agency, a Hawke Media company — same team, same retail tech expertise, now with SEO, GEO, paid search, web and more. Catherine Seeds shares the story behind the name and what the move means for clients.

Strong media relationships are step one. Results are step two. Here’s what meaningful media relations actually delivered this year, from an exclusive in WWD to Wall Street Journal quotes, and why that coverage matters to your board.

Our relationships with journalists are the one thing that no tool can fake. Here’s a look at what really matters when it comes to managing a media relations program in 2026.

A customer announcement is worth celebrating, but it isn’t automatically worth a wire release. Here are the four things to work through before you hit send.

From the sidelines of the Texas Spirit Program to a summer in B2B tech PR. Meet Sophia Romo, a UT Austin senior who found public relations in an unexpected place, and hear what she’s hoping to learn this summer.

Sooner or later, your CFO will ask what PR is actually delivering. Here’s how to answer the four questions finance always asks, along with the metrics and client results that make the case for keeping the line item.

Media can’t resist a disconnect, and your competitors can’t copy your data. Here’s how proprietary survey research becomes an entire campaign instead of a single report, with two retail tech examples that turned one study into national coverage.