Insights and Perspectives
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Hawke Media Acquires Aster Agency, Formerly Ketner Group
Ketner Group
November 10, 2026
Communications Strategy, Events/Tradeshows, Media Relations
Why NRF Media Meetings Are So Hard to Get, And What You Can Do About It
Catherine Seeds
February 3, 2026
NRF 2026 drew more than 1,000 exhibitor booths and only a few hundred reporters. The math isn’t in your favor. Here’s why media meetings have gotten so hard to land, and what actually moves you to the top of a journalist’s list.
Austin Office, Culture
Coffee, Pitches, and Taylor Swift: A Day in the Life of a Remote AE
Abby Nelson
October 27, 2025
In my past three years at Ketner Group, I’ve seen season-after-season of what PR entails, and […]
Clients, Communications Strategy
Identifying The Value of PR: Three Steps Our B2B Tech Clients Take
Kirsty Goodlett
September 23, 2025
“How are our PR activities driving business value?” One of our B2B tech clients recently posed […]
Writing about yourself is hard, y’all, especially when you write about others all day, every day. […]
Communications Strategy
LinkedIn Thought Leadership: Why Making Your Mark Is Table Stakes
Catherine Seeds
July 22, 2025
It’s hard to believe that 20 years ago, give or take, the way that we would […]
Media Relations, Technology
Getting the Media 411 From CMSWire’s Dom Nicastro
Abby Nelson
June 23, 2025
Media professionals are often behind the scenes and telling the stories of others, so it’s a […]
Hi everyone! My name is Isabella, I’m Ketner Group’s newest public relations intern, and I’m thrilled […]
Clients, Communications Strategy
Timely Retail Tech PR in Action: Commenting on Tariff Announcements
Catherine Seeds
May 19, 2025
As PR professionals, it is critical to not only stay informed on what is happening in […]
Communications Strategy, Media Relations
You Just Received Great Media Coverage. Here’s How to Make the Most of It.
Jeff Ketner
March 11, 2025
When we receive good news, our first inclination is naturally to share it with others. And […]
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