Insights and Perspectives
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Hawke Media Acquires Aster Agency, Formerly Ketner Group
Ketner Group
November 10, 2026
Retail
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Catherine Seeds
February 11, 2025
When I sat down to write this blog, you can imagine that there were probably 100 […]
Clients, Communications Strategy, Media Relations, Retail
Building Thought Leadership in AI for Digital Wave Technology
Jeff Ketner
January 7, 2025
How can a PR agency and client work together to build thought leadership and drive market […]
For this month's audio blog, Ketner Group CEO and president Catherine Seeds explores department stores, including […]
Media Relations
Trends Are Not Stories: How to Use PR Tactics to Capture Attention With Media
Catherine Seeds
October 8, 2024
At a time when everyone is looking for the next big trend to latch on to, […]
Hi, everyone! I’m Emilia, and I’m excited to introduce myself as Ketner Group’s Retail Tech Marketing […]
Austin Office, Culture
Get to Know Our New Account Supervisor: Anne Webster
Ketner Group
September 12, 2024
Growing up, I was fascinated with the investigative journalists I saw on TV and read about […]
Events/Tradeshows, Media Relations
How to Get the Most Out of Trade Show PR
Jeff Ketner
September 9, 2024
Labor Day unofficially marks the end of vacation season and a return to normal schedules, after […]
Retail, Technology, Video
Spatial Computing – The Next Big Thing in Retai?
Catherine Seeds
July 16, 2024
In her latest audio blog, our president and CEO shares the latest trend in retail tech. […]
Communications Strategy, Media Relations, Retail, Technology
AI and Retail Tech PR: Three Things to Remember
Jeff Ketner
June 11, 2024
It’s hard to believe that today’s AI revolution started only 18+ months ago. That’s when OpenAI […]
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