Insights and Perspectives
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Hawke Media Acquires Aster Agency, Formerly Ketner Group
Ketner Group
November 10, 2026
Hello, everyone! My name is Lucy Benish, and I am so excited to join the Ketner […]
Communications Strategy, Company News, Media Relations
Introducing “The PR Agency Readiness Checklist” With Three Important Takeaways
Catherine Seeds
May 14, 2024
As a PR agency that specializes in helping retail technology companies gain exposure in their areas […]
Communications Strategy, Content
Want To Upgrade Your Content? Tips For Partnering With an Agency
Jenny Bradford
May 1, 2024
Content, like blogs and whitepapers, is a valuable asset for you as a marketer for a […]
Analyst Relations, Events/Tradeshows, Media Relations, Retail
Why PR Meetings Should Be Part of Your Trade Show Strategy
Jeff Ketner
April 9, 2024
Trade shows are one of the best opportunities for retail tech vendors to meet with clients […]
Media Relations, Retail
Talking Retail Trends, Journalism and Children’s Books with Jamie Grill-Goodman
Catherine Seeds
March 12, 2024
Well, this was a fun one, folks! I recently had the chance to visit with the […]
Communications Strategy, Content, Media Relations
Three Tips for Drafting a Press Release That Drives Demand
Jenny Bradford
February 13, 2024
When a tech company has an exciting announcement to share, many turn to press releases without […]
Hello, everyone! I’m Shay Edblom and I am currently in my last semester of college at […]
Media Relations, Retail, Technology
AI Upended the Retail Tech Landscape in 2023. What’s Ahead in 2024?
Jeff Ketner
January 9, 2024
AI’s breakthrough year in 2023 was the retail technology equivalent of Taylor Swift’s Eras tour – […]
Austin Office, Culture
Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator
Matthew Boncosky
December 13, 2023
Hello everyone! My name is Matthew Boncosky, and I’m the latest and greatest member to join […]
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