Technology
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Getting the Media 411 From CMSWire’s Dom Nicastro
Abby Nelson
June 23, 2025
Communications Strategy, Media Relations, Technology
Six Ways Media Relations Can Help Your Startup
Jeff Ketner
March 9, 2021
Ketner Group has worked with dozens of B2B technology startups, […]
Communications Strategy, Media Relations, Technology
How Marketers Can Be Stewards To the Future
Ketner Group
February 2, 2021
For the first KG Connects of the year, we were […]
In November, we had the pleasure of being joined by […]
In our latest KG Connects webinar series, we heard from […]
Events/Tradeshows, Retail, Technology
Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?
Jeff Ketner
September 8, 2020
NRF, the National Retail Federation’s annual expo, has always lived […]
For the August 2020 edition of our KG Connects webinar […]
Like much of the U.S., non-essential retailers closed their doors […]
Analyst Relations, Media Relations, Retail, Technology
How to Build a Great Retail Tech PR Program
Jeff Ketner
February 13, 2020
Done right, a great retail tech PR program can have […]
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