Retail
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Catherine Seeds
February 11, 2025


Analyst Relations, Media Relations, Retail, Technology
Retail’s Big Opportunity Is Grocery Tech: How Communications Can Support Market Leadership
Jeff Ketner
July 27, 2021
Grocery continues to be the healthiest, most rapidly changing segment […]

Clients, Media Relations, Retail
Birdzi + Ketner Group: How a Press Release Generated Leads
Kirsty Goodlett
April 27, 2021
We’ve been lucky to work with our client Birdzi on […]

In November, we had the pleasure of being joined by […]

In our latest KG Connects webinar series, we heard from […]

When you rest your heavy October eyes, what do you […]

Events/Tradeshows, Retail, Technology
Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?
Jeff Ketner
September 8, 2020
NRF, the National Retail Federation’s annual expo, has always lived […]

For the August 2020 edition of our KG Connects webinar […]

Like much of the U.S., non-essential retailers closed their doors […]
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