Retail

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands 

Catherine Seeds

February 11, 2025

influencer marketing
grocery technology communications strategy

Analyst Relations, Media Relations, Retail, Technology

Retail’s Big Opportunity Is Grocery Tech: How Communications Can Support Market Leadership

Jeff Ketner

July 27, 2021

Grocery continues to be the healthiest, most rapidly changing segment […]

birdzi Aster Agency case study

Clients, Media Relations, Retail

Birdzi + Ketner Group: How a Press Release Generated Leads

Kirsty Goodlett

April 27, 2021

We’ve been lucky to work with our client Birdzi on […]

retail 4.0 gary hawkins webinar

Retail, Technology

Grocery’s Great Digital Revolution Through COVID-19

Ketner Group

December 1, 2020

In November, we had the pleasure of being joined by […]

NY Fashion Tech Lab Overview

Retail, Technology

A Peek Inside The New York Fashion Tech Lab

Ketner Group

October 20, 2020

In our latest KG Connects webinar series, we heard from […]

Spooky and Uncertain Times: Halloween 2020

Retail

Spooky and Uncertain Times: Halloween 2020

Greg Earl

October 16, 2020

When you rest your heavy October eyes, what do you […]

marketing investments 2021

Events/Tradeshows, Retail, Technology

Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?

Jeff Ketner

September 8, 2020

NRF, the National Retail Federation’s annual expo, has always lived […]

retail re-emergence post-covid

Retail, Technology

“Retail Re-Emergence” in a Post-COVID World

Aidan Griffin

September 2, 2020

For the August 2020 edition of our KG Connects webinar […]

retail evolution 2020

Retail, Technology

Retail Evolution 2020: Pandemic Edition

Adrienne Newcomb

August 25, 2020

Like much of the U.S., non-essential retailers closed their doors […]

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