Retail
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Catherine Seeds
February 11, 2025
Analyst Relations, Retail, Technology
From Electric Cars to Customer Journeys: Talking Retail with IHL’s Jerry Sheldon
Jeff Ketner
June 21, 2022
Electric cars have the potential to impact nearly every retail vertical.
Retail, Technology, Video
Direct-to-Avatar (D2A): Retailers, Are You Ready for It?
Catherine Seeds
May 17, 2022
According to our president Catherine Seeds, one of the best […]
Austin Office, Culture, Retail
Deep in the Heart of Retail: Ketner Group’s New Home
Jeff Ketner
April 19, 2022
Moving into a new home is a lot of work—boxes […]
Retail, Technology, Video
Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits
Catherine Seeds
March 22, 2022
Today we are digging into a topic that I find […]
Events/Tradeshows, Retail
NRF Wasn’t the Same This Year, But the Show Goes On for Retail Tech Companies
Jeff Ketner
January 25, 2022
Our CEO and founder Jeff Ketner started going to NRF […]
Communications Strategy, Media Relations, Retail, Technology
Why to Hire a Retail Tech PR Agency
Adrienne Newcomb
January 11, 2022
When speaking with prospects and new clients in the retail […]
Retail, Technology
Why Retailers Must Create a Great Associate Experience—and How We Can All Help
Jeff Ketner
December 14, 2021
As I write this, the retail industry is in the […]
Retail, Technology
“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
Jenny Bradford
October 26, 2021
As someone who never considered herself a “tech nerd” before […]
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