Retail

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands 

Catherine Seeds

February 11, 2025

influencer marketing
nrf 2024 public relations

Events/Tradeshows, Retail

5 Things To Do Now To Prepare for NRF

Jeff Ketner

September 12, 2023

I’m writing this blog during the hottest summer on record, […]

barbara thau co

Media Relations, Retail

Talking Shop with Barbara Thau, Retail Influencer and Editorial Director of Features

Catherine Seeds

August 8, 2023

In a fast-paced news world, journalists continue to rely on […]

domain diaries

Retail, Technology, Video

Domain Diaries: My Day With In-Store Technologies

Catherine Seeds

June 6, 2023

In her latest audio blog, our president and CEO recaps […]

subscription box trend

Retail, Technology, Video

Subscription Boxes – In or Out?

Catherine Seeds

March 7, 2023

As I type this, the weather is a beautiful 83 […]

interview-jackie-trebilcock-nyftl

Retail, Technology

A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab

Catherine Seeds

January 10, 2023

I don't know about y'all, but after spending months at […]

Culture, Events/Tradeshows, Retail

My Three Favorite Quotes From The SKU Retail Brew Summit 2022

Jenny Bradford

November 4, 2022

I joined Ketner Group as an intern in early 2020. […]

announcing retail tech pr handbook

Communications Strategy, Company News, Media Relations, Retail, Technology

Announcing the Retail Tech PR Handbook: 3 Key Takeaways

Jeff Ketner

September 27, 2022

Retail technology is evolving at at an increasingly rapid pace, […]

retail sustainability video

Retail, Video

Retail Sustainability Is So Hot Right Now

Catherine Seeds

July 19, 2022

Sustainability has been a huge topic in retail for more […]

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