Retail
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Catherine Seeds
February 11, 2025


I’m writing this blog during the hottest summer on record, […]

Media Relations, Retail
Talking Shop with Barbara Thau, Retail Influencer and Editorial Director of Features
Catherine Seeds
August 8, 2023
In a fast-paced news world, journalists continue to rely on […]

Retail, Technology, Video
Domain Diaries: My Day With In-Store Technologies
Catherine Seeds
June 6, 2023
In her latest audio blog, our president and CEO recaps […]

As I type this, the weather is a beautiful 83 […]

Retail, Technology
A Passion for Fashion Tech: Speaking with Jackie Trebilcock with the NY Fashion Tech Lab
Catherine Seeds
January 10, 2023
I don't know about y'all, but after spending months at […]

Culture, Events/Tradeshows, Retail
My Three Favorite Quotes From The SKU Retail Brew Summit 2022
Jenny Bradford
November 4, 2022
I joined Ketner Group as an intern in early 2020. […]

Communications Strategy, Company News, Media Relations, Retail, Technology
Announcing the Retail Tech PR Handbook: 3 Key Takeaways
Jeff Ketner
September 27, 2022
Retail technology is evolving at at an increasingly rapid pace, […]

Sustainability has been a huge topic in retail for more […]
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