Retail
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
Catherine Seeds
February 11, 2025
It’s a no brainer that emotions influence buying behavior. Advertisers […]
There’s only one topic that really matters in retail now: […]
As the Covid-19 pandemic continues to impact every aspect of […]
Like nearly anyone offering a few words of reflection on […]
Analyst Relations, Media Relations, Retail, Technology
How to Build a Great Retail Tech PR Program
Jeff Ketner
February 13, 2020
Done right, a great retail tech PR program can have […]
Culture, Retail
Halloween Retail Is Expecting Another Graveyard Smash This Year
Greg Earl
October 30, 2019
Do you feel that chill in the air? Have you […]
Events/Tradeshows, Retail
Advertising Week New York: A Ketner Group Preview
Adrienne Newcomb
September 19, 2019
With clients like Adlucent and PMG on our roster, Ketner […]
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