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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Where Did You Go, Department Stores?

Catherine Seeds

November 6, 2024

fate of department stores
spatial computing in retail

Retail, Technology, Video

Spatial Computing – The Next Big Thing in Retai?

Catherine Seeds

July 16, 2024

In her latest audio blog, our president and CEO shares […]

domain diaries

Retail, Technology, Video

Domain Diaries: My Day With In-Store Technologies

Catherine Seeds

June 6, 2023

In her latest audio blog, our president and CEO recaps […]

subscription box trend

Retail, Technology, Video

Subscription Boxes – In or Out?

Catherine Seeds

March 7, 2023

As I type this, the weather is a beautiful 83 […]

retail sustainability video

Retail, Video

Retail Sustainability Is So Hot Right Now

Catherine Seeds

July 19, 2022

Sustainability has been a huge topic in retail for more […]

direct to avatar

Retail, Technology, Video

Direct-to-Avatar (D2A): Retailers, Are You Ready for It?

Catherine Seeds

May 17, 2022

According to our president Catherine Seeds, one of the best […]

Gen Z Madeline Q&A Blog

Retail, Technology, Video

Dishing With My Daughter: Interviewing “Gen Z” About Shopping Habits

Catherine Seeds

March 22, 2022

Today we are digging into a topic that I find […]

relationships with reporters

Media Relations, Video

Top Four Ways for Building a Long-Term Relationship With a Reporter

Catherine Seeds

November 16, 2021

Our president Catherine Seeds has worked in public relations for […]

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