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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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New Intern on the Block: Daniela Ramirez

Ketner Group

September 20, 2016

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The Family Business

Ketner Group

September 13, 2010

By Andrew Ketner, Intern When I was growing up, I […]

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Where did all the men go?

Ketner Group

May 21, 2010

Some questions have no easy answer. Which came first, the […]

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Psychology of the User Experience

Ketner Group

April 5, 2010

Right after SXSW Interactive, I promised a comprehensive recap, and […]

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Public Relations, the wild child: Commonly misunderstood and wrongfully stereotyped

Ketner Group

March 16, 2010

Public relations may be one of the most widely misunderstood […]

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A word from our newest!

Ketner Group

February 24, 2010

I’m Ketner Group’s resident rookie. I graduated with my bachelor’s […]

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The Power of the Press (Release)

Jeff Ketner

January 27, 2010

For better or worse, press releases are a staple of […]

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The year of Twitter: Is there such a thing as too much talk about social media?

Ketner Group

December 1, 2009

The Global Language Monitor, which examines language usage across the […]

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Beauty is only skin deep. Right?

Ketner Group

October 7, 2009

beauty
I’m a big believer in inner beauty — a huge fan of Dove’s famous Campaign for Real Beauty, a follower of feminist ideals, you name it. But I can’t deny the huge rule that image plays in peoples’ perceptions and beliefs regarding just about everything, from the latest runway fashions to celebrities to homes to the logo design on a box of trash bags.

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