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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Hawke Media Acquires Aster Agency, Formerly Ketner Group
Ketner Group
November 10, 2026
Ketner Group is now Aster Agency, a Hawke Media company — same team, same retail tech expertise, now with SEO, GEO, paid search, web and more. Catherine Seeds shares the story behind the name and what the move means for clients.
Communications Strategy, Company News, Media Relations
Introducing “The PR Agency Readiness Checklist” With Three Important Takeaways
Catherine Seeds
May 14, 2024
As a PR agency that specializes in helping retail technology […]
Company News, Culture
Ketner Group Names Catherine Seeds CEO As Jeff Ketner Assumes the Role of Senior Advisor
Ketner Group
May 2, 2023
A proven leader with more than 24 years of experience […]
Company News, Culture
Ketner Group Solidifies Its Communications Leadership in Retail Technology PR
Ketner Group
February 2, 2023
The agency promotes Kirsty Goodlett to VP of marketing and […]
Company News, Culture
20 Years at Ketner Group! An Interview with Catherine Seeds
Jeff Ketner
November 29, 2022
I’m usually not nervous about interviewing someone, but this blog […]
Company News, Culture
Ketner Group Communications Earns 2023 PRNEWS Agency Elite Top 100 Honors
Ketner Group
October 12, 2022
AUSTIN, Texas – Oct. 12, 2022 – Ketner Group Communications, […]
Communications Strategy, Company News, Media Relations, Retail, Technology
Announcing the Retail Tech PR Handbook: 3 Key Takeaways
Jeff Ketner
September 27, 2022
Retail technology is evolving at at an increasingly rapid pace, […]
Austin Office, Company News, Culture
Ketner Group Communications Highlights 20% Revenue Growth in 2021, Emphasizes Focus on Retail Technology
Ketner Group
February 3, 2022
AUSTIN and NEW YORK CITY – Feb. 3, 2022 – […]
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