Events/Tradeshows

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Why NRF Media Meetings Are So Hard to Get, And What You Can Do About It

Catherine Seeds

February 3, 2026

nrf media interviews
trade show pr tips

Events/Tradeshows, Media Relations

How to Get the Most Out of Trade Show PR

Jeff Ketner

September 9, 2024

Labor Day unofficially marks the end of vacation season and […]

pr-meetings-at-tradeshows

Analyst Relations, Events/Tradeshows, Media Relations, Retail

Why PR Meetings Should Be Part of Your Trade Show Strategy

Jeff Ketner

April 9, 2024

Trade shows are one of the best opportunities for retail […]

nrf 2024 public relations

Events/Tradeshows, Retail

5 Things To Do Now To Prepare for NRF

Jeff Ketner

September 12, 2023

I’m writing this blog during the hottest summer on record, […]

Events/Tradeshows, Ketner Group Culture, Retail

My Three Favorite Quotes From The SKU Retail Brew Summit 2022

Jenny Bradford

November 4, 2022

I joined Ketner Group as an intern in early 2020. […]

retail tech company nrf 2022

Events/Tradeshows, Retail

NRF Wasn’t the Same This Year, But the Show Goes On for Retail Tech Companies

Jeff Ketner

January 25, 2022

Our CEO and founder Jeff Ketner started going to NRF […]

austin-startup-week-2020

Austin Office, Events/Tradeshows

Austin Startup Week: Planning for Startups, Take Two

Mariana Fischbach

September 21, 2020

This year, Ketner Group Communications is thrilled to participate in […]

marketing investments 2021

Events/Tradeshows, Retail, Technology

Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?

Jeff Ketner

September 8, 2020

NRF, the National Retail Federation’s annual expo, has always lived […]

3686-festival-Aster Agency

Events/Tradeshows

Back to Where We Started in Nashville: Ketner Group Participates in This Year’s 36|86 Festival

Catherine Seeds

August 10, 2020

I love anniversaries. It gives one the opportunity to look […]

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