Events/Tradeshows

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Why NRF Media Meetings Are So Hard to Get, And What You Can Do About It

Catherine Seeds

February 3, 2026

nrf media interviews

Clients, Events/Tradeshows, Retail

Don’t Forget to Vote for Your Favorite SXSW Panels!

Catherine Seeds

August 30, 2016

OK kids, this is a BIG week! It’s the last […]

Clients, Events/Tradeshows

Getting a Seat at the Cool Kids’ Table: SXSW PanelPicker Tips and Tricks

Catherine Seeds

July 6, 2016

It’s hard to believe, but the programming preparation for SXSW […]

Analyst Relations, Events/Tradeshows, Media Relations

PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience

Ketner Group

June 28, 2016

We recently attended and were the official sponsor of the […]

Events/Tradeshows, Media Relations, Retail

Shoptalk 2016: It’s All An Experience

Mariana Fischbach

May 23, 2016

Last week the Ketner Group team attended the inaugural Shoptalk […]

Events/Tradeshows

The Wrong Kind of SXSW Party: Getting Noticed the Right Way at SXSW

Adrienne Newcomb

May 10, 2016

As we have all heard a thousand times, first impressions […]

Events/Tradeshows, Retail

SXSW 2016: The Customer May Always Be Right, But What The Heck Do They Want?

Mariana Fischbach

March 23, 2016

SXSW Interactive 2016 blazed through Austin this past week in […]

Analyst Relations, Clients, Events/Tradeshows, Retail

Retail’s BIG Show: #NRF16 Client Recap, Part Two

Ketner Group

January 29, 2016

If there is any indication that this year’s NRF show […]

Clients, Events/Tradeshows, Media Relations, Retail

Retail’s BIG Show: #NRF16 Client Recap, Part 1

Ketner Group

January 27, 2016

NRF’s 105th annual conference featured over 30,000 attendees, a plethora […]

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