Events/Tradeshows
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Why NRF Media Meetings Are So Hard to Get, And What You Can Do About It
Catherine Seeds
February 3, 2026
Events/Tradeshows, Media Relations
How to Get the Most Out of Trade Show PR
Jeff Ketner
September 9, 2024
Labor Day unofficially marks the end of vacation season and […]
Analyst Relations, Events/Tradeshows, Media Relations, Retail
Why PR Meetings Should Be Part of Your Trade Show Strategy
Jeff Ketner
April 9, 2024
Trade shows are one of the best opportunities for retail […]
I’m writing this blog during the hottest summer on record, […]
Culture, Events/Tradeshows, Retail
My Three Favorite Quotes From The SKU Retail Brew Summit 2022
Jenny Bradford
November 4, 2022
I joined Ketner Group as an intern in early 2020. […]
Events/Tradeshows, Retail
NRF Wasn’t the Same This Year, But the Show Goes On for Retail Tech Companies
Jeff Ketner
January 25, 2022
Our CEO and founder Jeff Ketner started going to NRF […]
Austin Office, Events/Tradeshows
Austin Startup Week: Planning for Startups, Take Two
Mariana Fischbach
September 21, 2020
This year, Ketner Group Communications is thrilled to participate in […]
Events/Tradeshows, Retail, Technology
Retail’s Big Show Has Gone Digital: What Should Tech Vendors Do Now?
Jeff Ketner
September 8, 2020
NRF, the National Retail Federation’s annual expo, has always lived […]
Events/Tradeshows
Back to Where We Started in Nashville: Ketner Group Participates in This Year’s 36|86 Festival
Catherine Seeds
August 10, 2020
I love anniversaries. It gives one the opportunity to look […]
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