Analyst Relations
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Why PR Meetings Should Be Part of Your Trade Show Strategy
Jeff Ketner
April 9, 2024


Analyst Relations, Media Relations, Retail, Technology
How to Build a Great Retail Tech PR Program
Jeff Ketner
February 13, 2020
Done right, a great retail tech PR program can have […]

Analyst Relations, Clients
Capturing Attention Around Prime Day with Our Client Adlucent
Kirsty Goodlett
July 16, 2019
Update: since publishing this blog post, Adlucent has garnered additional […]
Analyst Relations, Clients, Events/Tradeshows, Retail
Until Next Year NRF
Ketner Group
January 19, 2017
NRF's Big Show is officially over and we are back […]
Analyst Relations, Clients, Events/Tradeshows, Retail
NRF 2017, Here We Come
Aidan Griffin
January 13, 2017
In most industries, the holidays are a time to disengage […]
Analyst Relations, Events/Tradeshows, Media Relations
PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
Ketner Group
June 28, 2016
We recently attended and were the official sponsor of the […]
Analyst Relations, Clients, Events/Tradeshows, Retail
Retail’s BIG Show: #NRF16 Client Recap, Part Two
Ketner Group
January 29, 2016
If there is any indication that this year’s NRF show […]
Analyst Relations, Media Relations, Retail
NRF 2013: What Editors and Analysts are Predicting
Jeff Ketner
November 22, 2012
They don't call NRF "Retail's Big Show" for nothing! Ketner […]
Clients frequently ask our opinion on analyst relations. Which firms […]
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