Analyst Relations
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Featured Post
Why PR Meetings Should Be Part of Your Trade Show Strategy
Jeff Ketner
April 9, 2024
Analyst Relations, Media Relations
How To Put the Relationship Back Into Public Relations
Jeff Ketner
February 7, 2023
In my 30+ year career in public relations, I’ve spent […]
Analyst Relations, Retail, Technology
From Electric Cars to Customer Journeys: Talking Retail with IHL’s Jerry Sheldon
Jeff Ketner
June 21, 2022
Electric cars have the potential to impact nearly every retail vertical.
Analyst Relations, Media Relations, Retail, Technology
Retail’s Big Opportunity Is Grocery Tech: How Communications Can Support Market Leadership
Jeff Ketner
July 27, 2021
Grocery continues to be the healthiest, most rapidly changing segment […]
Analyst Relations
B2B Analyst Relations: The Secret Sauce to Your Communications Program
Ketner Group
May 21, 2021
For some B2B organizations, the risk of becoming an echo […]
Earlier this year, Kirsty laid out the basics of analyst […]
Analyst Relations
Analyst Relations 101: How B2B Tech Companies Benefit From Analyst Briefings
Kirsty Goodlett
February 23, 2021
When we ask b2b technology companies about their approach to […]
Analyst Relations, Media Relations
The Five Steps to a Great Product or Business Launch
Adrienne Newcomb
June 24, 2020
Unless you're Amazon, a new product or business idea probably […]
The media relations landscape has never changed so quickly. Virtually […]
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