Analyst Relations

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Featured Post

Why PR Meetings Should Be Part of Your Trade Show Strategy

Jeff Ketner

April 9, 2024

pr-meetings-at-tradeshows
Stack of newspapers that you will earn coverage in by following the advice in this blog.

Analyst Relations, Media Relations, Retail, Technology

How to Build a Great Retail Tech PR Program

Jeff Ketner

February 13, 2020

Done right, a great retail tech PR program can have […]

Amazon Prime Day public relations case study

Analyst Relations, Clients

Capturing Attention Around Prime Day with Our Client Adlucent

Kirsty Goodlett

July 16, 2019

Update: since publishing this blog post, Adlucent has garnered additional […]

Analyst Relations, Clients, Events/Tradeshows, Retail

Until Next Year NRF

Ketner Group

January 19, 2017

NRF's Big Show is officially over and we are back […]

Analyst Relations, Clients, Events/Tradeshows, Retail

NRF 2017, Here We Come

Aidan Griffin

January 13, 2017

In most industries, the holidays are a time to disengage […]

Analyst Relations, Events/Tradeshows, Media Relations

PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience

Ketner Group

June 28, 2016

We recently attended and were the official sponsor of the […]

Analyst Relations, Clients, Events/Tradeshows, Retail

Retail’s BIG Show: #NRF16 Client Recap, Part Two

Ketner Group

January 29, 2016

If there is any indication that this year’s NRF show […]

Analyst Relations, Media Relations, Retail

NRF 2013: What Editors and Analysts are Predicting

Jeff Ketner

November 22, 2012

They don't call NRF "Retail's Big Show" for nothing! Ketner […]

Analyst Relations

Analyst Relations: The “R” is for Relationship

Jeff Ketner

October 4, 2012

Clients frequently ask our opinion on analyst relations. Which firms […]

Want these insights in your inbox?

Subscribe to get our latest posts and monthly roundup of retail tech news delivered to you.