matthew boncosky Aster Agency

Get To Know

Matthew Boncosky

Start Date: May 2023

Based In: Austin, TX

Just for Fun

🍪 Favorite cookie:

Chocolate chunk (specific on the chunk for the proper chocolate-to-cookie dough ratio)

🎡 Favorite city:

London

🌅 Dream weekend:

I’d enjoy a slow morning with great coffee, play some tennis at a public court in a nearby city park, find a new local eatery with great food that hasn’t become an influencer haven yet, and wind down for the evening with a smooth drink and a relaxing sunset. It’s the little things in life.

🥃 If you were a drink, you’d be:

An Old Fashioned

📚 Book that changed your life:

“The Cost of These Dreams” by Wright Thompson

📲 The app you use most:

Beli

As an account executive, I help our agency clients tell their stories in relevant and impactful ways. My day-to-day activities include managing media relations, crafting engaging thought leadership content and press releases, fostering relationships with journalists and editors, and keeping campaigns moving.

I care about delivering strong work, and I take pride in helping our clients show up in the places that matter most to them. People describe me as detail-oriented, dependable and intentional. I have always been curious about the bigger picture, something that shows up daily in my work with our clients. Knowing where you’re going makes it a lot easier to figure out how to get there.

My career hasn’t been a linear journey, but I have always loved chasing good stories. At the University of Texas, I spent four years living out one of my dreams. As a sportswriter and editor for the university newspaper, I was lucky to enjoy a level of access to some of the most transformative events in college sports that most never get to see. It was everything the sports fan in me hoped it would be, and it instilled an understanding of the compelling and often competing interests, motives and perspectives that go into telling a great story.

Now, having blossomed in the world of retail technology and public relations at Ketner Group, I get to continue this work alongside a wonderful team of individuals who are committed to delivering strong communications campaigns while enjoying both each other’s and our clients’ company. There’s a reward to be found in helping a company find its voice and get in front of the right people, and I get to do that every day.