Get To Know
Catherine Seeds
Start Date: November 4, 2002
Based In: Austin, TX
Just for Fun
🍸 If you were a drink, you’d be:
Grey Goose martini with a twist (NO OLIVES PLEASE!)
🤸🏻♀️ Hidden talent:
I love creating elaborate slideshows for family events! It’s my favorite thing to mix photos, videos and funny skits all with music that is thoughtfully curated for the occasion.
📚 Book that changed your life:
Too hard to pick just one! My top three: “Joy Luck Club” by Amy Tan, “Born a Crime” by Trevor Noah and “Isaac’s Storm” by Erik Larson.
💬 Best career advice you ever received:
From my Grandma: Pick the position of power wherever you are – IYKYK.
📲 The app you use most:
LTK! This app has made shopping and clothes styling fun again for me!
🎶 Favorite musical:
Les Miserable. I ugly cry every time.
🎤 First concert:
Huey Lewis and the News
☕️ If you could have coffee with anyone (dead or alive):
I’d love to meet Dolly Parton – I think she would be a hoot, especially at a dinner party!
As President and CEO of Ketner Group, I lead our agency with heart, clear vision and strategy. I focus on building long-term client relationships rooted in trust and real results.
People tell me I'm a doer, thoughtful listener, creative thinker, problem-solver, relationship-builder and mentor with a strong work ethic who's not afraid to roll up my sleeves and get things done. Creating a workplace in which our team feels supported, valued and enjoys coming to work isn't just important to me — it's my personal mission.
My career in tech PR started at Springbok Technologies and spans 24 years helping leading retail technology companies tell their stories and drive real business outcomes. I've guided clients through major industry shifts — from the rise of e-commerce to AI-powered retail innovation — and built Ketner Group into the leading PR agency specializing exclusively in the shopping technology ecosystem.
A graduate of Texas Tech University with a B.A. in Public Relations, I've dedicated my entire professional life working with technology companies that are transforming how consumers shop and how retailers operate. I’m obsessed with turning our clients’ innovations into stories that move markets and open doors. My favorite part of working in the retail tech industry are the relationships I make and connecting good people to other good people!
When I’m not at the office, I love tending to my plants and herb garden and watching my favorite PBS shows and documentaries. I love to travel with my family, but my happy place is spending time fishing and beaching at the beautiful Texas coast. I am an avid Texas Tech sports fan - Wreck ‘Em Tech!