Andrea Schulle

As Senior Media Relations Specialist, I use my knack for thinking outside the box to find creative ways to tell our clients’ stories that cut through the noise and capture media attention.

Colleagues and clients describe me as a strategic thinker with an endless supply of good ideas. I’m driven by the belief that the right words, in the right context, can change how an audience considers a brand. Whether I’m pitching a story, writing a press release, or developing a strategic PR campaign, I bring the same energy and creativity to every project, paired with an unwavering commitment to excellence.

My career has taken me across industries, but retail tech has always remained at the core. I got my start in corporate communications — an experience that grounded me in the power of brand-centric, integrated strategy. From there, I built a varied portfolio spanning higher education, automotive (fun fact: I removed a windshield at Ford in Detroit), retail point-of-sale software, a meal plan subscription company, health tech, and more. Along the way, I’ve managed multi-million-dollar communication budgets, braved the January temps in NYC to run a booth at NRF, guided a company through a name change and repositioning that culminated in an acquisition by Oracle, and secured placements in national newspapers, magazines, and radio shows. It’s the kind of work that requires equal parts strategy, creativity and nerve.

Away from the keyboard, you will find me roaming the aisles of Central Market, scouring a good cookbook, or dreaming about the Famous Crispy Beef with Bok Choy at House of Nanking in San Francisco. Food, to me, is so much more than fuel for the body. It feeds our souls, is a pathway to learning new cultures, and creates a common ground that unites people at a table. As Anthony Bourdain said, “You learn a lot about someone when you share a meal together.”