Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
To Press Release or Not Press Release, That is the Question
by Catherine Seeds
April 18, 2016
As PR professionals, our main goal is to drive and secure coverage for our clients. As Ursula the sea […]
Great Reads from Around the Marketing Blogosphere
by Ketner Group
June 13, 2013
This week we’d like to give a shout-out to other like-minded marketing or media agencies, whose blogs summed up […]
SXSW: A blur in the rear-view mirror
by Ketner Group
May 6, 2013
Both Austin and myself are fully recovered from the […]
Social Media Scores as an Effective Marketing Tool
by Catherine Seeds
February 15, 2013
Super Bowl XLVII Shines in the Dark: Social Media Scores as an Effective Marketing Tool Here is a statistic […]
Vine: The New Social Sensation?
by Ketner Group
February 6, 2013
Well we’ve just begun 2013 and a starlet app has already hit the social scene. Vine is the new […]
4 Easy Ways to Refresh Your Company’s Branding Without Spending Too Much Money
by Ketner Group
November 29, 2012
Have you ever gone into your closet at the change of a season looking for something to wear to […]
Goodbye Summer 2012-See you in Rio in 2016!
by Ketner Group
September 27, 2012
Summer is fleeting—even with the seemingly relentless heat of a Texas September, it’s undeniable that the days grow shorter […]
INSTAGRAM AND PINTEREST: 6 WAYS TO TACKLE SOCIAL THROUGH MOBILE
by Ketner Group
September 24, 2012
Originally posted on Digby's The Mobile Retail Blog The last couple of years have been pivotal for brands’ social media […]
Social Media Dominates London 2012, Launches New Olympic Era
by Catherine Seeds
August 8, 2012
Blog originally published on Digby'sThe Mobile Retail Blog. The 2012 Summer Games, hosted by the good people of London, […]