thought leadership

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Home / thought leadership

Beating the Summer PR Slump

by Adrienne Newcomb

July 26, 2016

It’s inevitable, it happens every summer, schools out and everyone is in vacation mode. And the regularly fast pace […]

The Rise of Consumer Control: What’s a Business To Do?

by Ketner Group

September 19, 2014

With the evolution and widespread use of the Internet, mobile devices and social media, we’ve arrived in a fast-paced, […]