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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Meet our newest addition to the team: Madeleine Hatley

by Ketner Group

May 17, 2017

This blog post was written by our intern, Madeleine Hatley. Hi, everyone! My name is Madeleine Hatley and I […]

Videogames, Stethoscopes and Retail Robots: South by Southwest 2016 is going to Rock

by Ketner Group

August 28, 2015

When the experts from a diverse range of disciplines come together under one roof, each with their own unique […]

#RetailRoundUp

by Ketner Group

June 4, 2015

It has been a very busy week for the retail industry, from being able to shop and buy items […]

Public Interest vs. Private Access: Monetizing Content to Keep Newspapers Afloat

by Ketner Group

May 30, 2012

By: Sara Lasseter After the New York Times released its exposé on the Wal-Mart bribery investigation in April 2012, […]

I Need a Doctor (to Bring Me Back to Life)

by Ketner Group

April 10, 2012

“I Need a Doctor” I Need A Doctor (single), Dr. Dre & Eminem © 2011 I’m a very musical […]

Hi-Ho, Hi-Ho – It’s Off to Work We Go!

by Catherine Seeds

April 5, 2012

Let’s face it, there are some days where we just don’t want to get up and go to work […]

Is the Press Release Dead?

by Ketner Group

February 16, 2012

Has the press release run its course as a valuable communications tool, or, to paraphrase Mark Twain, have rumors […]

Three Ways to Save an Unproductive Day

by Ketner Group

December 29, 2011

Daily agency life often feels like an elaborate juggling act—account managers constantly juggle accounts and each account’s unique priorities […]

Top 5 Questions Companies Should Consider in Planning PR for 2012

by Ketner Group

December 9, 2011

It’s our favorite time of the year—and I’m not talking about the Holidays. December is the month where our […]