storytelling
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Storytelling Is for PR Too
by Mikaela Cannizzo
February 28, 2019
As someone who majored in journalism, telling full and complete stories inverted pyramid style is practically ingrained in me. While […]
Why Matthew McConaughey’s Oscar Acceptance Speech Was a Golden Example of Effective Communication
by Ketner Group
March 4, 2014
Some people like to make fun of Matthew McConaughey. There are those that think his “simple” speech patterns (read: […]