South by Southwest

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Looking back on SXSW Interactive 2015

by Ketner Group

March 31, 2015

Originally posted on PRSA Austin Chapter website.  Every year, South by Southwest Interactive brings together the most innovative, entrepreneurial […]

Retail Tech & KG @ SXSW 2015

by Ketner Group

March 20, 2015

It was a whirlwind of a week for KG at South by Southwest Interactive, and now that we’ve recovered […]

SXSW: A blur in the rear-view mirror

by Ketner Group

May 6, 2013

                    Both Austin and myself are fully recovered from the […]

5 SXSWi Sessions PR Pros Shouldn’t Miss

by Ketner Group

February 6, 2012

Image provided by SXSW.com, photo by: Brittany Ryan. It’s T-minus one month and six days until Austin’s most anticipated […]

I feel it in my fingers, I feel it in my toes

by Ketner Group

August 18, 2011

It’s coming. I can hear the buzz, the distant rumble of excitement from anticipation and preparations. It may be […]