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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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The SEO Apocalypse – How to Survive Google’s Massive Encryption
by Ketner Group
November 26, 2013
In the marketing world, SEO has been a key investment for brands and companies hoping to boost visibility online. […]
Google+ and B2B: Drink the Kool-Aid
by Ketner Group
October 23, 2013
Let’s say you’re training to be the next Sanya Richards-Ross and you’ve got a track meet next spring that […]
SXSW: A blur in the rear-view mirror
by Ketner Group
May 6, 2013
Both Austin and myself are fully recovered from the […]
The Power of the Press (Release)
by Jeff Ketner
January 27, 2010
For better or worse, press releases are a staple of every public relations toolkit. Used incorrectly, they can be […]