retail technology public relations

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Google+ and B2B: Drink the Kool-Aid

by Ketner Group

October 23, 2013

Let’s say you’re training to be the next Sanya Richards-Ross and you’ve got a track meet next spring that […]

What Makes Things Popular Online?

by Ketner Group

August 28, 2013

The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or […]