PRSA
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Navigating the Job Market
by Ketner Group
February 15, 2017
This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before […]
PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
by Ketner Group
June 28, 2016
We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media […]
Oops, We Did it Again (and Again, and Again)
by Catherine Seeds
September 16, 2014
We’ve all heard (or have perhaps said) in one way or another the expression, “I would love to have […]
Four Ways to Refresh Existing Website Content
by Ketner Group
April 1, 2014
Guest post by: Gini Dietrich, CEO of Arment Dietrich and lead blogger at Spin Sucks. In late 2011 and early 2012, the […]
PR Ethics – The Difference Between Right and Wrong
by Catherine Seeds
September 12, 2013
Let’s face it, gang, PR ethics is – at the very root – knowing what is right and what […]
What Makes Things Popular Online?
by Ketner Group
August 28, 2013
The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or […]
#KeepPRWeird: Top 3 Take-Aways from PRSA 2013 Southwest District Conference
by Ketner Group
July 2, 2013
I'm on the PRSA Austin Chapter board and gladly volunteered to serve on the planning committee for the PRSA […]
Caitlin New is Austin’s PRSA Member of the Month
by Ketner Group
January 14, 2013
We just wanted to give a shout-out to our Director of Company Branding, Caitlin New, as she's featured as […]