PRSA Austin
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
PRSA ICON 2018: It’s All About Relevant and Data-Driven Content
by Mariana Fischbach
October 18, 2018
Last week, the Ketner Group team attended the PRSA 2018 International Conference, better known to the public relations community […]
PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
by Ketner Group
June 28, 2016
We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media […]
Looking back on SXSW Interactive 2015
by Ketner Group
March 31, 2015
Originally posted on PRSA Austin Chapter website. Every year, South by Southwest Interactive brings together the most innovative, entrepreneurial […]
What Makes Things Popular Online?
by Ketner Group
August 28, 2013
The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or […]
Caitlin New is Austin’s PRSA Member of the Month
by Ketner Group
January 14, 2013
We just wanted to give a shout-out to our Director of Company Branding, Caitlin New, as she's featured as […]