PR stereotypes

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Spambots? I don’t think so.

by Ketner Group

March 23, 2012

I can’t think of a single person that likes to receive spam of any sort. It’s particularly obnoxious when […]

Public Relations, the wild child: Commonly misunderstood and wrongfully stereotyped

by Ketner Group

March 16, 2010

Public relations may be one of the most widely misunderstood professions. SXSW® Interactive is taking place here in Austin […]