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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Is the Press Release Dead?

by Ketner Group

February 16, 2012

Has the press release run its course as a valuable communications tool, or, to paraphrase Mark Twain, have rumors […]

5 SXSWi Sessions PR Pros Shouldn’t Miss

by Ketner Group

February 6, 2012

Image provided by SXSW.com, photo by: Brittany Ryan. It’s T-minus one month and six days until Austin’s most anticipated […]