PR and Marketing
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
What to Do After NRF: Post-Tradeshow PR, Marketing and Lead Nurturing
by Catherine Seeds
January 16, 2020
Ah, tradeshows! Those giant beasts that take over our lives for at least six months, if not longer. We […]
Integrating Sustainability Into Your Strategic Messaging
by Ketner Group
April 22, 2019
This blog post has been provided by our intern, Katie Stone. Earth Day is a special day to me. […]
SXSW 2016: The Customer May Always Be Right, But What The Heck Do They Want?
by Mariana Fischbach
March 23, 2016
SXSW Interactive 2016 blazed through Austin this past week in typical disruptive fashion, bringing the tech industry’s brightest minds […]
Vine: The New Social Sensation?
by Ketner Group
February 6, 2013
Well we’ve just begun 2013 and a starlet app has already hit the social scene. Vine is the new […]
The Mobile (Presidential) Election of 2012
by Catherine Seeds
October 26, 2012
As originally posted on The Mobile Retail Blog http://www.themobileretailblog.com/social-media/the-mobile-presidential-election-of-2012/ It’s hard to imagine that in a little over two […]
The Scariest Thing You’ll See This Halloween… AP Style Mistakes!
by Ketner Group
October 25, 2012
Sure. Zombies and ghosts can give you chills, but nothing makes you squirm like a misplaced comma or the […]
Halloween: In Need of Good PR?
by Catherine Seeds
October 18, 2012
Is it just me, or is the Halloween industry in need of a branding facelift? When I was a […]
A word from our newest!
by Ketner Group
February 24, 2010
I’m Ketner Group’s resident rookie. I graduated with my bachelor’s of public relations way, way back in May 2009, […]
The Power of the Press (Release)
by Jeff Ketner
January 27, 2010
For better or worse, press releases are a staple of every public relations toolkit. Used incorrectly, they can be […]