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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Ketner Group Takes the Stage in Music City, U.S.A
by Catherine Seeds
August 28, 2019
Navigating the Job Market
by Ketner Group
February 15, 2017
This blog was provided by our intern, Daniela Ramirez. As graduation draws closer, reality starts to set in and before […]
NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
by Catherine Seeds
January 6, 2017
For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs […]
#KeepPRWeird: Top 3 Take-Aways from PRSA 2013 Southwest District Conference
by Ketner Group
July 2, 2013
I'm on the PRSA Austin Chapter board and gladly volunteered to serve on the planning committee for the PRSA […]
W-R-I-T-E: An Acrostic Method to Writing About Something You Don’t Understand
by Ketner Group
October 11, 2012
Every PR or media professional has been there. We’ve all been assigned that writing piece that’s guaranteed to scramble […]
A Gold Medal Summer
by Catherine Seeds
July 6, 2012
A Gold Medal Summer Everyone at KG knows that I’m a huge sports fan, and of course, every two […]
Is the Press Release Dead?
by Ketner Group
February 16, 2012
Has the press release run its course as a valuable communications tool, or, to paraphrase Mark Twain, have rumors […]
5 SXSWi Sessions PR Pros Shouldn’t Miss
by Ketner Group
February 6, 2012
Image provided by SXSW.com, photo by: Brittany Ryan. It’s T-minus one month and six days until Austin’s most anticipated […]