NRF Big Show

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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NRF 2020 Expo Hall

What to Do After NRF: Post-Tradeshow PR, Marketing and Lead Nurturing

by Catherine Seeds

January 16, 2020

Ah, tradeshows! Those giant beasts that take over our lives for at least six months, if not longer. We […]

NRF 2019

NRF 2019 Gives Retail Stores the Old “Razzle Dazzle”

by Catherine Seeds

January 22, 2019

Please excuse the musical reference in my headline, but it just seems to fit!  The Ketner Group team is […]

NRF 2019

Ketner Group Takes on the NRF Big Show 2019

by Ketner Group

January 9, 2019

In retail, we know that the holiday madness doesn’t end once the ball drops in Times Square. Even those […]

Goodbye 2012!

by Ketner Group

January 2, 2013

We'd like to take this time to say goodbye to 2012. It was a good year, and--just like any […]

Stressed Spelled Backwards Spells Desserts

by Ketner Group

January 12, 2012

Every business has its busiest time of the year, and the beginning of January is Ketner Group’s. The National […]