National Retail Federation
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Ketner Group Takes on the NRF Big Show 2019
by Ketner Group
January 9, 2019
In retail, we know that the holiday madness doesn’t end once the ball drops in Times Square. Even those […]
Flashback (Black) Friday
by Amanda Reed
November 20, 2018
Working at an agency where I can obsess over retail, I’ve started appreciating the impact it has on my […]
Until Next Year NRF
by Ketner Group
January 19, 2017
NRF's Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst […]
NRF 2017, Here We Come
by Aidan Griffin
January 13, 2017
In most industries, the holidays are a time to disengage from the hustle and bustle of work, plan for […]
NRF 2017: Don’t Throw Away Your Shot in the Greatest City in the World!
by Catherine Seeds
January 6, 2017
For those of you who are theater nerds like me, perhaps you caught the mashed-up reference to two songs […]
Retail’s BIG Show: #NRF16 Client Recap, Part Two
by Ketner Group
January 29, 2016
If there is any indication that this year’s NRF show was the most exciting yet, it’s that we need […]
Digital Retail’s Brightest Take Over Seattle This Week for Shop.org 2014
by Ketner Group
October 1, 2014
The annual Shop.org summit is already underway, and it has been a fast and furious few days for the […]
NRF 2014: The REALLY Big Show
by Jeff Ketner
February 4, 2014
If you could sum up the NRF 2014 show in one word, it would have to be “big.” And […]
Goodbye 2012!
by Ketner Group
January 2, 2013
We'd like to take this time to say goodbye to 2012. It was a good year, and--just like any […]