Media
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
To Press Release or Not Press Release, That is the Question
by Catherine Seeds
April 18, 2016
As PR professionals, our main goal is to drive and secure coverage for our clients. As Ursula the sea […]
Retail Tech & KG @ SXSW 2015
by Ketner Group
March 20, 2015
It was a whirlwind of a week for KG at South by Southwest Interactive, and now that we’ve recovered […]
PR Spring Cleaning: Four Key Steps to Raising Your Company’s Media Profile
by Jeff Ketner
February 25, 2015
Spring is the season of new beginnings—and one of the busiest times of year for Ketner Group and our […]
Great Reads from Around the Marketing Blogosphere
by Ketner Group
June 13, 2013
This week we’d like to give a shout-out to other like-minded marketing or media agencies, whose blogs summed up […]
NRF 2012: What You Can Do Now to Get Ready
by Jeff Ketner
June 15, 2011
June is a busy trade show month for retail, with Oracle's CrossTalk, the Retail Mobile Executive Summit, and the RIS Retail Executive Summit, […]