media relations
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
The Media Training Playbook
by Mariana Fischbach
June 29, 2020
Every organization needs to make big decisions about their media relations approach. You must determine who within your organization […]
How to Launch a Media Relations Program: SoGal Webinar Recap
by Mariana Fischbach
May 26, 2020
This past month, Ketner Group president Catherine Seeds and I had the pleasure of hosting a media relations strategy […]
How to Create a Research Survey Press Release That Gets Results
by Catherine Seeds
April 28, 2020
As part of our new webinar series, KG Connects, we recently invited Jeffrey Henning and Tony Cheevers of Researchscape […]
How to Approach PR During the Pandemic
by Jeff Ketner
March 26, 2020
The media relations landscape has never changed so quickly. Virtually overnight, media relations has pivoted to “all coronavirus, all […]
Media Interviews: Best Practices for Spokespeople
by Mariana Fischbach
March 2, 2020
If your company has ramped up its public relations and marketing program, chances are, your company has been asked […]
Three Best Practices to Create a Meaningful Media Relations Strategy
by Mariana Fischbach
July 9, 2019
One of the first questions we ask clients is “what does media relations success look like to you?” As […]
PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
by Ketner Group
June 28, 2016
We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media […]
PR Crisis Management: Always Be Prepared
by Catherine Seeds
November 15, 2013
Over the past several months, my Netflix account and I have been BFF’s. After listening to my colleagues go […]
Spambots? I don’t think so.
by Ketner Group
March 23, 2012
I can’t think of a single person that likes to receive spam of any sort. It’s particularly obnoxious when […]