media relation tips
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
The Media Training Playbook
by Mariana Fischbach
June 29, 2020
Every organization needs to make big decisions about their media relations approach. You must determine who within your organization […]
How to Launch a Media Relations Program: SoGal Webinar Recap
by Mariana Fischbach
May 26, 2020
This past month, Ketner Group president Catherine Seeds and I had the pleasure of hosting a media relations strategy […]
Media Interviews: Best Practices for Spokespeople
by Mariana Fischbach
March 2, 2020
If your company has ramped up its public relations and marketing program, chances are, your company has been asked […]
PRSA Corner: Breaking Through the Noise and Reaching Your Target Audience
by Ketner Group
June 28, 2016
We recently attended and were the official sponsor of the June PRSA Austin Chapter Luncheon. The luncheon titled, “Media […]