media coverage
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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The Data Formula: How Unique Data Drives Top-Tier Coverage
by Mariana Fischbach
September 26, 2019
Clients often ask me, “How can we achieve top-tier coverage in publications like CNBC or The Wall Street Journal?” […]
Three Best Practices to Create a Meaningful Media Relations Strategy
by Mariana Fischbach
July 9, 2019
One of the first questions we ask clients is “what does media relations success look like to you?” As […]
Four “Free” Ways to Use Media Coverage to Drive Leads
by Adrienne Newcomb
June 11, 2019
In the world of B2B PR, it's an age-old question, "How does media coverage drive leads?" But the better […]