holiday

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Shop if You Dare: Spooky Halloween Data and a Premonition of the Holiday Season

by Greg Earl

October 31, 2018

Today’s the day we’ve all been waiting for, ghouls and goblins alike. Children are trick-or-treating, parents are eating their […]

Halloween: In Need of Good PR?

by Catherine Seeds

October 18, 2012

Is it just me, or is the Halloween industry in need of a branding facelift?  When I was a […]