Generation Z

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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The Power of One Generation

by Ketner Group

April 14, 2015

“They” say millennials are changing retail. Being one, I can say I agree with this statement. We’ve all seen […]

My Take on Technology Innovation – Then vs. Now

by Catherine Seeds

June 2, 2011

I’ve been in the PR business, specifically working for high tech PR agencies, since the beginning of my career. […]