Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
To Press Release or Not Press Release, That is the Question
by Catherine Seeds
April 18, 2016
As PR professionals, our main goal is to drive and secure coverage for our clients. As Ursula the sea […]
What Makes Things Popular Online?
by Ketner Group
August 28, 2013
The PR industry is rapidly changing. To stay competitive, PR agencies are learning how to develop digital skills or […]
Great Reads from Around the Marketing Blogosphere
by Ketner Group
June 13, 2013
This week we’d like to give a shout-out to other like-minded marketing or media agencies, whose blogs summed up […]
Social Media Scores as an Effective Marketing Tool
by Catherine Seeds
February 15, 2013
Super Bowl XLVII Shines in the Dark: Social Media Scores as an Effective Marketing Tool Here is a statistic […]
4 Easy Ways to Refresh Your Company’s Branding Without Spending Too Much Money
by Ketner Group
November 29, 2012
Have you ever gone into your closet at the change of a season looking for something to wear to […]
INSTAGRAM AND PINTEREST: 6 WAYS TO TACKLE SOCIAL THROUGH MOBILE
by Ketner Group
September 24, 2012
Originally posted on Digby's The Mobile Retail Blog The last couple of years have been pivotal for brands’ social media […]
Social Media Dominates London 2012, Launches New Olympic Era
by Catherine Seeds
August 8, 2012
Blog originally published on Digby'sThe Mobile Retail Blog. The 2012 Summer Games, hosted by the good people of London, […]