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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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What to Do After NRF: Post-Tradeshow PR, Marketing and Lead Nurturing
by Catherine Seeds
January 16, 2020
Ah, tradeshows! Those giant beasts that take over our lives for at least six months, if not longer. We […]
Retail Season is Here and Shop.org is Around the Corner
by Adrienne Newcomb
September 13, 2016
Retail season has arrived. From now until spring, our calendars are filled with the hottest events and busiest days […]
Getting a Seat at the Cool Kids’ Table: SXSW PanelPicker Tips and Tricks
by Catherine Seeds
July 6, 2016
It’s hard to believe, but the programming preparation for SXSW Interactive 2017 is already underway. As many of us […]
NRF 2012: What You Can Do Now to Get Ready
by Jeff Ketner
June 15, 2011
June is a busy trade show month for retail, with Oracle's CrossTalk, the Retail Mobile Executive Summit, and the RIS Retail Executive Summit, […]