Aster Agency, formerly Ketner Group, is a Hawke Media Company. Same team you've trusted for decades, evolved to reflect our next chapter. Learn more about us.

Let's Talk

Coronavirus

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

Home / Coronavirus
How to do media relations and PR during the pandemic

How to Approach PR During the Pandemic

by Jeff Ketner

March 26, 2020

The media relations landscape has never changed so quickly. Virtually overnight, media relations has pivoted to “all coronavirus, all […]

Read More
Old time general store representing the basic retail model built on relationships

Coronavirus Puts the Focus Back on the Basics

by Aidan Griffin

March 24, 2020

Like nearly anyone offering a few words of reflection on the Coronavirus phenomenon, I’m far from an expert on […]

Read More