beauty
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Beauty is only skin deep. Right?
by Ketner Group
October 7, 2009

I’m a big believer in inner beauty — a huge fan of Dove’s famous Campaign for Real Beauty, a follower of feminist ideals, you name it. But I can’t deny the huge rule that image plays in peoples’ perceptions and beliefs regarding just about everything, from the latest runway fashions to celebrities to homes to the logo design on a box of trash bags.