agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Until Next Year NRF
by Ketner Group
January 19, 2017
NRF's Big Show is officially over and we are back in Austin! After several cups of coffee consumed as well as analyst […]
Public Interest vs. Private Access: Monetizing Content to Keep Newspapers Afloat
by Ketner Group
May 30, 2012
By: Sara Lasseter After the New York Times released its exposé on the Wal-Mart bribery investigation in April 2012, […]
Hi-Ho, Hi-Ho – It’s Off to Work We Go!
by Catherine Seeds
April 5, 2012
Let’s face it, there are some days where we just don’t want to get up and go to work […]
Three Ways to Save an Unproductive Day
by Ketner Group
December 29, 2011
Daily agency life often feels like an elaborate juggling act—account managers constantly juggle accounts and each account’s unique priorities […]
Surprise! You’re in Public Relations.
by Ketner Group
October 19, 2011
“Surprise!” is what should be written on your diploma upon college graduation. As is the case for many careers, […]
Leading a Double Life: What PR Can Learn from Social Work
by Ketner Group
September 29, 2011
Photo: A body outline drawing of Valerie in which each piece of the drawing represents Valerie's journey through the […]