Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Want To Upgrade Your Content? Tips For Partnering With an Agency
by Jenny Bradford
May 1, 2024
Content, like blogs and whitepapers, is a valuable asset for you as a marketer for a B2B retail tech […]
Three Tips for Drafting a Press Release That Drives Demand
by Jenny Bradford
February 13, 2024
When a tech company has an exciting announcement to share, many turn to press releases without a second thought. […]
My Three Favorite Quotes From The SKU Retail Brew Summit 2022
by Jenny Bradford
November 4, 2022
I joined Ketner Group as an intern in early 2020. And as you can imagine with that start date, […]
A Day in the Life of an AAE: From Bagels to Broadway
by Jenny Bradford
March 8, 2022
When you ask a PR professional about what they do on a daily basis you almost always get the […]
“It Feels Like Stealing!”: A First-Hand Experience at Amazon Go
by Jenny Bradford
October 26, 2021
As someone who never considered herself a “tech nerd” before joining Ketner Group, I would not have predicted that […]
Get To Know Jenny Bradford, Our New Assistant Account Executive
by Jenny Bradford
June 9, 2021
Hello! My name is Jenny Bradford, and I am the newest full-time team member at Ketner Group! So much […]